Our family launched this blog Behind the Tractor as a way to keep our customers and the general public informed on what’s happening on our farm in Eastern North Carolina. After several generations of our family tilling and growing various crops on rich Carolina soil, we started Boyette Brothers Produce in 2012 dedicated exclusively to sweet potatoes. Since then we have not only grown distribution across the United States, but we also maintain regular exports to the United Kingdom and Europe.
To document our growth and industry changes, we cover a few topics in our blog:
Nutrition: Sweet potatoes offer unique health benefits. This section of Behind the Tractor offers recipes, insight on new food studies, and tips for incorporating sweet potatoes as part of a healthy lifestyle.
Produce Marketing: We know the challenges our customers face in educating consumers about the benefits of various produce items. Over the years, we have acquired several certifications to help set our sweet potatoes apart from the masses. Produce marketing trends, food labels, sustainable farming practices – we cover all aspects related to the marketing of sweet potatoes.
Agriculture News: If there is an industry shift, new farming association, or pending regulation change for produce exports – our news posts will provide overviews and links to legislation and regulatory proposals.
Agriculture Events: You may find us at a produce or food trade show, and we’ll share our experiences here. Our family also shares farm-related events in North Carolina to help others in our region connect with locally-grown foods.